The stream of mailed invitations to apply to one college or another that Shara has been getting is nothing like the flood that overwhelmed me, largely because most of hers come electronically. But it’s been fun to see the different approaches taken by these institutions in courting a student like her.
Among them, though, the one from my alma mater totally stands out:
Is Beloit College right for you? Maybe. Maybe not. Come find out.
Has there ever been a more self-effacing marketing strategy? “Maybe. Maybe not. Nah, probably not, but come have some cookies and see our cool new science building just for kicks.”
Shara & I both very much appreciated the grunge factor of Skidmore, comparing it favorably to Belwah’s peeling cinderblock walls and cracked cement staircases. Nothing flash about Beloit. You might like it. You might not.